Introduction

Vision, values ​​and Proposal

• • Key Value Proposition: We transform regulatory compliance management from a costly obstacle into a streamlined and secure process, guaranteeing the legal and financial viability of the event.
  • Quality Criteria: Success rate in obtaining licenses exceeding 98% on the first application. Reduction of average processing times through the submission of complete and error-free applications. Our clients’ Net Promoter Score (NPS) exceeding 75.
  • Decision Matrix (Client): By choosing our services, the client prioritizes legal certainty and operational efficiency over low-cost solutions that do not guarantee compliance and expose them to significant risks. ROI is measured not only in time and direct cost savings, but also in mitigating potential fines and protecting corporate reputation.

    Services, Profiles, and Performance

    Portfolio and Professional Profiles

    We offer a scalable service portfolio, designed to adapt to the specific needs of each event, from a small social media giveaway linked to an in-person event to complex competitions with cash prizes at large trade fairs. Our team is composed of multidisciplinary profiles: lawyers specializing in gaming law, administrative managers with experience in dealing with the various regional government departments, and event consultants who understand the client’s operations and marketing objectives. This combination allows us to offer advice that perfectly aligns the event strategy with the relevant provincial regulations for raffles and games.

    Operational Process

    1. 1. Phase 1: Diagnosis and Classification (1 week). We analyze the mechanics of the proposed raffle or game. KPI: 100% accuracy in classifying the activity (raffle, random draw, contest) according to state and regional law.
       2. Phase 2: Compliance Plan and Budget (1 week). We prepare a detailed report with the specific requirements of the province, a schedule of procedures, applicable fees, and our fees. KPI: Deviation from the final budget of less than 5%.Phase 3: Document Collection and Preparation (2-3 weeks). We guide the client in obtaining all the necessary documentation and draft the legal terms and conditions of the raffle. KPI: 0 resubmissions of documentation due to errors or omissions. Phase 4: Submission and Follow-up (4-12 weeks, depending on the province). We submit the application to the regulatory body and proactively follow up. KPI: Reduction of the average response time from the administration by 20% thanks to proactive measures. Phase 5: Execution and Support (During the event). We provide support to ensure that the raffle is conducted in accordance with the terms and conditions (before a notary public if necessary) and is communicated correctly. KPI: 0 incidents or complaints from participants during and after the event.

    Phase 6: Closing and Tax Reporting (1-2 weeks post-event). We manage the communication of winners and tax obligations (withholdings, reporting forms). KPI: 100% compliance with tax deadlines.

Tables and Examples

Representation, campaigns, and/or production

Professional development and management

• Critical Documentation Checklist:
  • Organizer’s Tax Identification Number (CIF/NIF).
  • Power of Attorney for the signatory of the application.
  • Detailed legal terms and conditions of the raffle/game.
  • Description and market value of the prizes (pro forma invoices).
  • Proof of payment of the corresponding administrative fee.
  • In some cases, bank guarantees or surety bonds.
  • Explanatory memorandum of the purpose of the raffle (especially for charitable purposes).
• Contingency Plans:
  • License Delay: Alternative communication plan and “registration of interest” mechanism without a random element until the license is obtained.
  • Prize Exhaustion: Clause in the legal terms and conditions allowing for substitution with another prize of equal or greater value, after prior notification to the gaming authority.
  • Technical Failure of the Draw System: Action protocol with an alternative selection method (manual and before a notary) previously described in the terms and conditions.

Content and/or Media that Convert

Messages, Formats, and Conversions

Training and employability

Demand-driven catalog

Operational Processes and Quality Standards

From Request to Execution

1. Diagnosis (Phase 1): Initial meeting to understand the marketing objectives and the game mechanics. Deliverable: Legal Classification Report. Acceptance criteria: Client confirms that the report accurately reflects the proposed activity.
2. Proposal (Phase 2): Presentation of the Compliance Plan and detailed Budget. Deliverable: Service proposal and contract. Acceptance criterion: Client’s signature on the contract.Pre-production (Phase 3): Gathering documentation and drafting the legal terms and conditions. Deliverable: Final draft of the legal terms and conditions and complete documentation checklist. Acceptance criterion: Client approval of the terms and conditions. Execution (Phases 4 and 5): Submission to the relevant authorities, follow-up, and support during the event. Deliverable: Proof of submission, copy of the license (if applicable), notarized document (if applicable). Acceptance criterion: Obtaining authorization and holding the raffle without incident. Closure (Phase 6): Managing prize distribution and tax procedures. Deliverable: Withholding tax certificates for the winners, proof of filing tax forms. Acceptance criteria: Confirmation of the winners’ correct receipt of the prize and payment of all taxes. Quality Control Quality is ensured through a double-checking system and defined roles. The Account Manager is the single point of contact with the client, while the Specialist Lawyer oversees the legal validity of each step. Any issue is escalated according to a defined protocol, guaranteeing a response in less than 24 hours. Our Service Level Agreements (SLAs) establish maximum response and execution times for each phase of the process. ClosureTax Forms (230, 190)100% of forms submitted on time; 0 errors in the reported data.Risk: Penalties from the Tax Agency for incorrect or late submission. Mitigation: Tax management software and double-checking of data before submission.

   Quality Control and Risk Management Matrix

   Process Phase	Key Deliverables	Quality Control Indicators	Potential Risks and Mitigation Actions
   Diagnosis	Legal Classification Report	100% accurate classification (confirmed by senior attorney).	Risk: Incorrect classification leading to an incorrect licensing process. Mitigation: Double review by two different specialists.
   Pre-production	Legal Basis	0 abusive clauses detected (according to consumer law); 100% of provincial regulatory requirements met.	Risk: Incomplete or invalid terms and conditions that invalidate the draw. Mitigation: Use of updated templates and cross-review checklist.
   Execution	License/Authorization	Application success rate > 98%; Deviation from estimated timeframe < 15%.	Risk: Denial or delay of the license that prevents the event from taking place. Mitigation: Submission as far in advance as possible; proactive weekly follow-up with the tax authorities.

Application Cases and Scenarios

Case 1: Raffle at a Music Festival (Andalusia Province)

Case 2: Social Media Contest with a Final Event in Madrid

1. A two-phase mechanic was designed. The first phase (jury selection) was classified as a “contest”, where skill prevails and no game authorization is required. This allowed the campaign to be launched nationwide without provincial licenses.The second phase, the final draw among the 10 finalists, was classified as a “random combination for advertising purposes,” subject to the regulations governing lotteries and games in the province of Madrid. Clear legal terms and conditions were drafted, differentiating between the two phases, and filed with a notary. The relevant notification was submitted to the Directorate General of Taxes and Gambling Regulation and Management of the Community of Madrid, and the corresponding fee was paid. The logistics of the final event, the notary’s presence, and the symbolic prize presentation were managed. Results: The campaign generated more than 25,000 entries and reached 3 million users. The two-phase legal structure saved the company from having to apply for licenses in multiple Autonomous Communities, with an estimated savings of over €20,000 in fees and administrative costs. NPS of the final event: 92. Cost of consulting and management in Madrid: €2,800. Case 3: Charity Gala with Raffle and Auction in Catalonia Challenge: A foundation organized a gala to raise funds. The event included a silent auction and the sale of raffle tickets with various prizes donated by companies. The regulations in Catalonia are particularly strict and clearly differentiate between raffles and other forms of gambling. Process: The auction was considered a sale, not subject to gambling law. Since the raffle had a charitable purpose and was organized by a non-profit entity, it could qualify for a simplified procedure with the Catalan Gambling and Betting Authority (EAJA). A specific application was prepared for “Reduced-Amount Raffles and Lotteries,” demonstrating the charitable nature of the entity and the intended use of the funds. The rules were drafted in Catalan and Spanish, detailing each prize, its value, and the number of tickets issued. The foundation was advised on exemption from gambling tax due to its charitable nature. It was The raffle was overseen during the gala to ensure its transparency. Results: Authorization was obtained in 4 weeks. The foundation raised 40% more than expected thanks to the trust generated by a transparent and legal process. Any risk of sanctions, which could have affected the NGO’s credibility, was avoided. The management cost was €1,200, a marginal cost compared to the €80,000 raised. Case 4: Product Launch with Interactive Game at a Trade Fair (Basque Country) Challenge: A technology company wanted to set up an interactive booth at a trade fair in Bilbao. Visitors played a skill game on a giant screen, and those who exceeded a certain score were entered into a daily drawing for a product from the brand valued at €2,000. Process: Analysis of the regulations of the Basque Country, which has its own Directorate of Gaming and Entertainment Administration. The key was determining whether the activity was considered a game of skill (contest) or a game of chance (raffle). It was concluded that the combination of skill (for qualifying) and chance (the final raffle) required authorization for a “random combination.” The application was prepared and submitted in Basque and Spanish, including a demo of the interactive game and the technical specifications that guaranteed the randomness of the final raffle. The settlement of the gaming tax, specific to the Bizkaia Provincial Treasury, was managed. The rules were drafted to be displayed prominently at the stand. Results: Authorization was obtained in time for the fair. The stand was one of the most visited, generating 150% more qualified leads than in the previous edition. The company positioned itself as innovative and reputable, demonstrating meticulous compliance with provincial lottery and gaming regulations. Total cost (management + fees): €4,500. ADR (Average Return on Investment): estimated at €75,000 in generated business opportunities.

   Step-by-step guides and templates

   Guide 1: Checklist for Applying for a Lottery License in any Province

   1. Definition of the Mechanics: Is it a Pure Lottery (chance), a Contest (skill), or a combination? Document the rules of participation and the method of selecting the winner unequivocally.
   2. Identification of the competent body: Look for the “General Directorate of the Game” or “Ministry of Finance/Interior” of the Autonomous Community where the draw will be held or where the organizer has its fiscal headquarters (the law varies).
   3. Prize assessment: Get proforma invoices or market appraisals for each prize. This is crucial for calculating tax rates and withholdings.
   4. Drafting of the legal bases: Use a template that includes:
      • Organizer identification.
      • start and end dates.
      • Ámbito geográfico.
      • Participation requirements.
      • Detailed description of the prizes.
      • exact mechanics of the draw.
      • Date and method of communication of the winner.
      • Deadline and conditions to claim the prize.
      • tax treatment of the prize.
      • Data Protection (GDPR).
      • Exemption Clauses of Liability.
      • Deposit of the bases (before notary or online platform).
   5. Calculation and payment of fees: Consult the regional law to find out the applicable percentage of the value of the prizes. Make the payment of the corresponding tax model.
   6. Collection of Organizer Documentation: Have the CIF, deeds of society, and powers of representation at hand.
   7. Presentation of the file: Use the electronic headquarters of the competent body. Make sure all documents are digitally signed.
   8. Seguimiento: Save the file number and check your status periodically. Respond to any requirement within the indicated period (normally 10 business days).

   Guide 2: How to write the legal bases of a contest so that it is not considered a game of chance

   1. Título Claro: Name the activity as “contest” and not “draw”.
   2. Object of the contest: It clearly describes the action that the participants should take (eg “send the best photograph”, “write the most original story”).
   3. EVALUATION CRITERIA: This is the key point. It details the objective criteria that the jury will use to choose the winner. Examples: “Originality (40%)”, “Technical quality (30%)”, “Adequacy to the theme (30%)”.
   4. Jury Composition: Identifies the members of the jury (it can be for position, eg “The Marketing Director of Company X”). This adds credibility and shows that the decision is not random.
   5. Exclude chance: Avoid any phrase that suggests randomness. Instead of “All the photos will choose one”, uses “the jury will select the winning photograph based on the criteria of originality and quality”.
   6. DECISION ACT: Specifies that the decision of the jury will be final and unappealable and will be collected in a record.
   7. rest of clauses: It includes the rest of the standard clauses (organizer, dates, prizes, etc.) as in any promotion.

   Guide 3: Tax Declaration of Prizes for Organizers

   1. Determine if the prize is subject to withholding: As a general rule, prizes in kind or cash over €300 are subject to a 19% withholding of their market value.
   2. Calculate the retention base: It is the market value of the prize. If the Organizer assumes the withholding, you must make a “Receipt on Account”. The calculation is: Prize value / (1 – 0.19). The income on account will be this new base multiplied by 0.19.
   3. Practice retention: If the prize is in cash, it is discounted directly. If it is in kind, the winner must pay the withholding to the organizer in order to receive the prize, or the organizer can assume it as a greater value of the prize.
   4. Enter the withholding in the Treasury: Withholdings are entered quarterly (or monthly for large companies) through the Modelo 111.
   5. Submit the annual summary: At the end of the year, the Modelo 190, which is an annual informative summary of all the withholdings made, identifying each recipient (winner).
   6. Issue certificate of withholdings: The Organizer is obliged to give each winner a certificate that proves the value of the prize and the withholding made, so that he can correctly include it in his income statement (IRPF).

   Internal and external resources (no links)

   Recursos internos

   • Legal Base Template for Giveaways (updated 2024)
   • Documentation checklist by Autonomous Community
   • Tax rate and withholding calculator
   • License management services contract model
   • Directory of notaries specialized in raffles

   Reference external resources

   • • Law 13/2011, of May 27, on the Regulation of the Game (State Framework)

   – Autonomous laws of the game (search for each autonomous community)
2. General Directorate of Gambling Management (DGOJ) – Consumer Ministry
3. Binding inquiries from the General Directorate of Taxes (DGT) on taxation of prizes
4. Code of Conduct on the use of ‘influencers’ in self-control advertising

Preguntas frecuentes

Do I need license for a giveaway on Instagram or Facebook?

What is the difference between a giveaway, a contest and a promotion?

What if I don’t ask for the license? What are the fines?

Do I have to pay taxes for the prizes I give?

Is it mandatory to hold the draw before a notary?

Conclusion and call to action

Glosario

Bases Legales

Contractual document that governs a draw or contest. It details who organizes, who can participate, the mechanics, the prizes and all the applicable conditions. They must be public and accessible.

random combination

Game mode in which a prize is offered, free of charge or in exchange for an indirect consideration (eg buying a product), and the winner is chosen by chance. It is the most common figure in marketing promotions.

Concurso

Activity in which the assignment of a prize is based on the skill, skill or knowledge of the participants, and not on chance. It is not subject to the regulations of the game.

Ingreso a Cuenta

Amount that the payer of a prize in kind (the organizer) must enter the Treasury as withholding the income tax of the winner. Normally, the organizer assumes this cost.

Rifa

Draw modality in which tickets or ballots with numbering are issued and the prize is awarded to whoever has the number that coincides with the one extracted in a draw. Typically requires administrative authorization.

rate on the game

Autonomous tax levied on the organization of games of chance, such as raffles and raffles. It is usually a percentage of the total value of the prizes offered.