Introduction

Event organization in Spain has evolved towards increasingly interactive and participatory experiences. Raffles, contests, and games with prizes have become top-tier marketing tools for increasing engagement, capturing leads, and generating excitement. However, behind the apparent simplicity of these activities lies a complex administrative and legal labyrinth. Proper management of the regulations governing raffles and games in the province where the event is held is fundamental to its success and legality. Ignoring these regulations, which vary significantly between Autonomous Communities, not only exposes the organizing company to severe financial penalties, which can reach hundreds of thousands of euros, but can also irreparably damage the brand’s reputation.

This document serves as a comprehensive methodological guide for navigating this regulatory environment. Our goal is to demystify the licensing process and ensure regulatory compliance from start to finish. We will analyze the key phases: from the initial assessment of the gaming activity and its legal classification, through the preparation and submission of documentation to the relevant authority, to the execution of the draw in accordance with the legal terms and conditions and the proper tax management of the prizes. We will measure the success of our intervention through clear KPIs: a 25-30% reduction in license processing time, a guarantee of 0% post-event legal issues, and optimization of the tax burden associated with prizes within the legal framework, with a cost efficiency target of 10-15%.

Vision, values ​​and Proposal

Focus on Results and Measurement

Our vision is to be the leading strategic partner for any entity organizing events with gaming activities in Spain, transforming regulatory complexity into a competitive advantage. We are guided by three fundamental values: rigor, transparency, and proactivity. We apply the Pareto principle (80/20) to focus on the aspects of provincial lottery and gaming regulations that present the greatest risk and complexity, thus ensuring an efficient allocation of resources. Technically, our processes align with project management standards (such as PMBOK) and quality standards (ISO 9001), guaranteeing complete traceability of every procedure and communication with the administration. Our value proposition is not simply managing paperwork, but offering a comprehensive solution that legally protects the event, optimizes its tax structure, and frees the organizer to focus on what they do best: creating memorable experiences.

• • Key Value Proposition: We transform regulatory compliance management from a costly obstacle into a streamlined and secure process, guaranteeing the legal and financial viability of the event.
  • Quality Criteria: Success rate in obtaining licenses exceeding 98% on the first application. Reduction of average processing times through the submission of complete and error-free applications. Our clients’ Net Promoter Score (NPS) exceeding 75.
  • Decision Matrix (Client): By choosing our services, the client prioritizes legal certainty and operational efficiency over low-cost solutions that do not guarantee compliance and expose them to significant risks. ROI is measured not only in time and direct cost savings, but also in mitigating potential fines and protecting corporate reputation.
    

    Services, Profiles, and Performance

    Portfolio and Professional Profiles

    We offer a scalable service portfolio, designed to adapt to the specific needs of each event, from a small social media giveaway linked to an in-person event to complex competitions with cash prizes at large trade fairs. Our team is composed of multidisciplinary profiles: lawyers specializing in gaming law, administrative managers with experience in dealing with the various regional government departments, and event consultants who understand the client’s operations and marketing objectives. This combination allows us to offer advice that perfectly aligns the event strategy with the relevant provincial regulations for raffles and games.

    Operational Process

    1. 1. Phase 1: Diagnosis and Classification (1 week). We analyze the mechanics of the proposed raffle or game. KPI: 100% accuracy in classifying the activity (raffle, random draw, contest) according to state and regional law.
       2. Phase 2: Compliance Plan and Budget (1 week). We prepare a detailed report with the specific requirements of the province, a schedule of procedures, applicable fees, and our fees. KPI: Deviation from the final budget of less than 5%.Phase 3: Document Collection and Preparation (2-3 weeks). We guide the client in obtaining all the necessary documentation and draft the legal terms and conditions of the raffle. KPI: 0 resubmissions of documentation due to errors or omissions.

          Phase 4: Submission and Follow-up (4-12 weeks, depending on the province). We submit the application to the regulatory body and proactively follow up. KPI: Reduction of the average response time from the administration by 20% thanks to proactive measures.

          Phase 5: Execution and Support (During the event). We provide support to ensure that the raffle is conducted in accordance with the terms and conditions (before a notary public if necessary) and is communicated correctly. KPI: 0 incidents or complaints from participants during and after the event.

    Phase 6: Closing and Tax Reporting (1-2 weeks post-event). We manage the communication of winners and tax obligations (withholdings, reporting forms). KPI: 100% compliance with tax deadlines.

Tables and Examples

Classification as a charity raffle, preparation of the NGO’s report, drafting of the rules, management of reduced fees.License obtained in time for the event’s marketing campaign, maximizing fundraising.Compliance Audit for National CampaignIdentification of 100% of applicable provincial regulations; Report delivery in 2 weeks.Analysis of promotional mechanics, mapping of requirements in each Autonomous Community, and recommendations for adjustments.A single, legally valid campaign framework across the entire territory, or clear adaptations by region.Comprehensive Trade Show Gaming ManagementClient NPS > 80; 0% penalties; Activation ROI > 250% (leads vs. total cost).Complete coordination: license, rules, on-site support, prize management, and tax compliance.Successful and legally sound marketing activation, freeing the client from all administrative burdens.

Representation, campaigns, and/or production

Professional development and management

We act as the organizer’s representatives before the gaming authorities in each province. This role goes beyond simply submitting documents; it involves fluid and professional communication with officials, the ability to resolve requests quickly, and defending our client’s interests. Producing an event with a raffle or game requires precise logistics. We coordinate all the suppliers involved: notaries to certify the raffle, software developers for digital games, logistics companies for prize delivery, and tax advisors for the correct tax settlement. Our execution schedule is integrated with the overall event plan, ensuring that legal deadlines do not compromise marketing campaign launch dates or the event itself.

• Critical Documentation Checklist:
  • Organizer’s Tax Identification Number (CIF/NIF).
  • Power of Attorney for the signatory of the application.
  • Detailed legal terms and conditions of the raffle/game.
  • Description and market value of the prizes (pro forma invoices).
  • Proof of payment of the corresponding administrative fee.
  • In some cases, bank guarantees or surety bonds.
  • Explanatory memorandum of the purpose of the raffle (especially for charitable purposes).
• Contingency Plans:
  • License Delay: Alternative communication plan and “registration of interest” mechanism without a random element until the license is obtained.
  • Prize Exhaustion: Clause in the legal terms and conditions allowing for substitution with another prize of equal or greater value, after prior notification to the gaming authority.
  • Technical Failure of the Draw System: Action protocol with an alternative selection method (manual and before a notary) previously described in the terms and conditions.

Content and/or Media that Convert

Messages, Formats, and Conversions

The content surrounding a sweepstakes or game is as important as the prize itself. Our service advises on creating messages and materials that are not only attractive but also strictly comply with regulations. A poorly formulated “hook” or advertising hook can be interpreted as deceptive advertising. Therefore, we review all copy, from social media posts to event signage. Calls to Action (CTAs) must clearly state the terms and conditions of participation. We conduct A/B testing on registration landing pages to optimize the conversion rate (target > 40%), always ensuring that the checkbox for accepting the terms and conditions is visible and mandatory. Compliance with the province’s lottery and game regulations must be reflected in every piece of communication, building trust and increasing qualified participation.

Workflow for the Production of Legally Valid Content:

(Client/Creative Agency) Ideation Phase: Creation of the creative concept and game mechanics.

(Our Team) Preliminary Legal Review: Analysis of the idea and warning about potential conflicts with gaming or consumer regulations. Responsible: Specialist lawyer.

(Client/Creative Agency) Materials Development: Design of graphic elements, copywriting, creation of the landing page.

(Our Team) Content Audit: Thorough review of all materials to ensure the correct inclusion of: mandatory legal mentions, links to the rules, and clarity of the conditions. Responsible: Compliance Consultant.

(Client) Implementation: Publication of validated content.

(Our Team) Monitoring: Tracking the campaign to detect potential deviations or complaints and propose corrective actions. Responsible: Account Manager.

Training and employability

Demand-driven catalog

Aware of the lack of specialized knowledge in the sector, we offer training programs designed for event agencies, marketing departments, and independent professionals. Our courses are eminently practical, focused on solving the real problems that arise in the day-to-day organization of events with prizes.

Module 1: Introduction to Gambling Regulation in Spain. Differences between state and regional gambling. Types of activities: raffles, lotteries, contests, random draws.

Module 2: In-depth Regulations for Provincial Lotteries and Games. Comparative study of the requirements, fees, and deadlines in the main Autonomous Communities (Madrid, Catalonia, Andalusia, Valencian Community).

Module 3: Drafting Legal Terms and Conditions. Practical workshop to learn how to draft complete, clear terms and conditions that protect the organizer.

Module 4: Taxation of Prizes. How to calculate, apply, and pay income tax withholdings. Reporting obligations (Forms 230, 190, etc.).

Module 5: Practical Management of Sweepstakes. From license application to communication with winners. Use of certified platforms and conducting sweepstakes before a notary.

Methodology

Our methodology combines theoretical sessions with the analysis of real (anonymized) case studies. Assessment is based on rubrics that measure the student’s ability to identify the type of game, determine the applicable regulations, and outline a compliance plan. Students complete practical exercises consisting of preparing a full application file for a fictitious case. We offer access to a job and internship placement service in collaboration with companies in the sector, with a 70% post-training employability rate within the first 6 months for top-performing candidates.

Operational Processes and Quality Standards

From Request to Execution

Our service pipeline is designed to offer maximum transparency and efficiency, ensuring that the client is always aware of the status of their case and the next steps.

1. Diagnosis (Phase 1): Initial meeting to understand the marketing objectives and the game mechanics. Deliverable: Legal Classification Report. Acceptance criteria: Client confirms that the report accurately reflects the proposed activity.
2. Proposal (Phase 2): Presentation of the Compliance Plan and detailed Budget. Deliverable: Service proposal and contract. Acceptance criterion: Client’s signature on the contract.Pre-production (Phase 3): Gathering documentation and drafting the legal terms and conditions. Deliverable: Final draft of the legal terms and conditions and complete documentation checklist. Acceptance criterion: Client approval of the terms and conditions.

   Execution (Phases 4 and 5): Submission to the relevant authorities, follow-up, and support during the event. Deliverable: Proof of submission, copy of the license (if applicable), notarized document (if applicable). Acceptance criterion: Obtaining authorization and holding the raffle without incident.

   Closure (Phase 6): Managing prize distribution and tax procedures. Deliverable: Withholding tax certificates for the winners, proof of filing tax forms. Acceptance criteria: Confirmation of the winners’ correct receipt of the prize and payment of all taxes.

   Quality Control

   Quality is ensured through a double-checking system and defined roles. The Account Manager is the single point of contact with the client, while the Specialist Lawyer oversees the legal validity of each step. Any issue is escalated according to a defined protocol, guaranteeing a response in less than 24 hours. Our Service Level Agreements (SLAs) establish maximum response and execution times for each phase of the process.

   ClosureTax Forms (230, 190)100% of forms submitted on time; 0 errors in the reported data.Risk: Penalties from the Tax Agency for incorrect or late submission. Mitigation: Tax management software and double-checking of data before submission.

   Quality Control and Risk Management Matrix

   Process Phase	Key Deliverables	Quality Control Indicators	Potential Risks and Mitigation Actions
   Diagnosis	Legal Classification Report	100% accurate classification (confirmed by senior attorney).	Risk: Incorrect classification leading to an incorrect licensing process. Mitigation: Double review by two different specialists.
   Pre-production	Legal Basis	0 abusive clauses detected (according to consumer law); 100% of provincial regulatory requirements met.	Risk: Incomplete or invalid terms and conditions that invalidate the draw. Mitigation: Use of updated templates and cross-review checklist.
   Execution	License/Authorization	Application success rate > 98%; Deviation from estimated timeframe < 15%.	Risk: Denial or delay of the license that prevents the event from taking place. Mitigation: Submission as far in advance as possible; proactive weekly follow-up with the tax authorities.

Application Cases and Scenarios

Case 1: Raffle at a Music Festival (Andalusia Province)

Challenge: A major music festival wanted to hold a raffle for a car, sponsored by an automotive brand. The raffle would be conducted by scanning QR codes on attendees’ wristbands. The challenge was managing the complex Andalusian regulations, which require express authorization, payment of a fee based on the prize value, and the presence of an auditor from the Andalusian Regional Government or a notary at the time of the raffle. The deadline was only 10 weeks.

Process:

The action was classified as a “Raffle,” subject to authorization from the Government Delegation of the Regional Government of Andalusia.

A complete file was prepared, including: festival report, raffle rules, vehicle specifications, sponsorship agreement, and proof of payment of the fee (10% of the car’s value).

Proactive efforts were made with the provincial delegation to expedite the review, submitting the file 8 weeks before the event.

The schedule of a local notary was coordinated to ensure their presence on the main stage during the drawing.

The tax withholding certificate (19%) was prepared for the winner.

Results: The license was obtained 1 week before the festival. The draw was conducted without incident, generating media coverage valued at over €50,000. The sponsor registered a 300% increase in visits to their stand. ROI of the management: A potential fine of up to €300,000 for operating without a license was avoided. Management cost: €3,500. Total timeframe: 9 weeks.

Case 2: Social Media Contest with a Final Event in Madrid

Challenge: A beverage brand launched a nationwide contest on Instagram. Participants had to upload a photo with the product. A jury selected 10 finalists who would attend a final event in Madrid, where a draw would be held before a notary to decide the winner of a trip valued at €12,000.

Process:

1. A two-phase mechanic was designed. The first phase (jury selection) was classified as a “contest”, where skill prevails and no game authorization is required. This allowed the campaign to be launched nationwide without provincial licenses.The second phase, the final draw among the 10 finalists, was classified as a “random combination for advertising purposes,” subject to the regulations governing lotteries and games in the province of Madrid.

   Clear legal terms and conditions were drafted, differentiating between the two phases, and filed with a notary.

   The relevant notification was submitted to the Directorate General of Taxes and Gambling Regulation and Management of the Community of Madrid, and the corresponding fee was paid.

   The logistics of the final event, the notary’s presence, and the symbolic prize presentation were managed.

   Results: The campaign generated more than 25,000 entries and reached 3 million users. The two-phase legal structure saved the company from having to apply for licenses in multiple Autonomous Communities, with an estimated savings of over €20,000 in fees and administrative costs. NPS of the final event: 92. Cost of consulting and management in Madrid: €2,800.

   Case 3: Charity Gala with Raffle and Auction in Catalonia

   Challenge: A foundation organized a gala to raise funds. The event included a silent auction and the sale of raffle tickets with various prizes donated by companies. The regulations in Catalonia are particularly strict and clearly differentiate between raffles and other forms of gambling.

   Process:

   The auction was considered a sale, not subject to gambling law.

   Since the raffle had a charitable purpose and was organized by a non-profit entity, it could qualify for a simplified procedure with the Catalan Gambling and Betting Authority (EAJA).

   A specific application was prepared for “Reduced-Amount Raffles and Lotteries,” demonstrating the charitable nature of the entity and the intended use of the funds.

   The rules were drafted in Catalan and Spanish, detailing each prize, its value, and the number of tickets issued.

   The foundation was advised on exemption from gambling tax due to its charitable nature.

   It was The raffle was overseen during the gala to ensure its transparency.

   Results: Authorization was obtained in 4 weeks. The foundation raised 40% more than expected thanks to the trust generated by a transparent and legal process. Any risk of sanctions, which could have affected the NGO’s credibility, was avoided. The management cost was €1,200, a marginal cost compared to the €80,000 raised.

   Case 4: Product Launch with Interactive Game at a Trade Fair (Basque Country)

   Challenge: A technology company wanted to set up an interactive booth at a trade fair in Bilbao. Visitors played a skill game on a giant screen, and those who exceeded a certain score were entered into a daily drawing for a product from the brand valued at €2,000.

   Process:

   Analysis of the regulations of the Basque Country, which has its own Directorate of Gaming and Entertainment Administration. The key was determining whether the activity was considered a game of skill (contest) or a game of chance (raffle).

   It was concluded that the combination of skill (for qualifying) and chance (the final raffle) required authorization for a “random combination.”

   The application was prepared and submitted in Basque and Spanish, including a demo of the interactive game and the technical specifications that guaranteed the randomness of the final raffle.

   The settlement of the gaming tax, specific to the Bizkaia Provincial Treasury, was managed.

   The rules were drafted to be displayed prominently at the stand.

   Results: Authorization was obtained in time for the fair. The stand was one of the most visited, generating 150% more qualified leads than in the previous edition. The company positioned itself as innovative and reputable, demonstrating meticulous compliance with provincial lottery and gaming regulations. Total cost (management + fees): €4,500. ADR (Average Return on Investment): estimated at €75,000 in generated business opportunities.

   Step-by-step guides and templates

   Guide 1: Checklist for Applying for a Lottery License in any Province

   1. Definition of the Mechanics: Is it a pure lottery (chance), a contest (skill), or a combination? Documenta las reglas de participación y el método de selección del ganador de forma inequívoca.
   2. Identificación del Organismo Competente: Busca la “Dirección General de Juego” o “Consejería de Hacienda/Interior” de la Comunidad Autónoma donde se celebrará el sorteo o donde el organizador tiene su sede fiscal (la ley varía).
   3. Valoración de los Premios: Consigue facturas proforma o tasaciones de mercado para cada premio. Esto es crucial para calcular las tasas y las retenciones fiscales.
   4. Redacción de las Bases Legales: Utiliza una plantilla que incluya:
      • Identificación del organizador.
      • Fechas de inicio y fin.
      • Ámbito geográfico.
      • Requisitos de participación.
      • Descripción detallada de los premios.
      • Mecánica exacta del sorteo.
      • Fecha y método de comunicación del ganador.
      • Plazo y condiciones para reclamar el premio.
      • Tratamiento fiscal del premio.
      • Protección de datos (RGPD).
      • Cláusulas de exoneración de responsabilidad.
      • Depósito de las bases (ante notario o en plataforma online).
   5. Cálculo y Pago de Tasas: Consulta la ley autonómica para saber el porcentaje aplicable sobre el valor de los premios. Realiza el pago del modelo tributario correspondiente.
   6. Recopilación de Documentación del Organizador: Ten a mano el CIF, escrituras de la sociedad, y poderes de representación.
   7. Presentación del Expediente: Utiliza la sede electrónica del organismo competente. Asegúrate de que todos los documentos están firmados digitalmente.
   8. Seguimiento: Guarda el número de expediente y consulta su estado periódicamente. Responde a cualquier requerimiento en el plazo indicado (normalmente 10 días hábiles).

   Guía 2: Cómo Redactar las Bases Legales de un Concurso para que no se considere Juego de Azar

   1. Título Claro: Denomina la actividad como “Concurso” y no “Sorteo”.
   2. Objeto del Concurso: Describe claramente la acción que deben realizar los participantes (ej. “enviar la mejor fotografía”, “escribir el relato más original”).
   3. Criterios de Evaluación: Este es el punto clave. Detalla los criterios objetivos que usará el jurado para elegir al ganador. Ejemplos: “Originalidad (40 %)”, “Calidad técnica (30 %)”, “Adecuación a la temática (30 %)”.
   4. Composición del Jurado: Identifica a los miembros del jurado (puede ser por cargo, ej. “El Director de Marketing de la empresa X”). Esto añade credibilidad y demuestra que la decisión no es aleatoria.
   5. Excluir el Azar: Evita cualquier frase que sugiera aleatoriedad. En lugar de “Entre todas las fotos se elegirá una”, utiliza “El jurado seleccionará la fotografía ganadora en base a los criterios de originalidad y calidad”.
   6. Acta de Decisión: Especifica que la decisión del jurado será final e inapelable y se recogerá en un acta.
   7. Resto de Cláusulas: Incluye el resto de cláusulas estándar (organizador, fechas, premios, etc.) como en cualquier promoción.

   Guía 3: Proceso de Declaración Fiscal de Premios para Organizadores

   1. Determinar si el Premio está Sujeto a Retención: Por regla general, los premios en especie o metálico superiores a 300 € están sujetos a una retención del 19 % sobre su valor de mercado.
   2. Calcular la Base de Retención: Es el valor de mercado del premio. Si el organizador asume la retención, debe realizar un “ingreso a cuenta”. El cálculo es: Valor del Premio / (1 – 0,19). El ingreso a cuenta será esta nueva base multiplicada por 0,19.
   3. Practicar la Retención: Si el premio es en metálico, se descuenta directamente. Si es en especie, el ganador debe abonar la retención al organizador para poder recibir el premio, o bien el organizador puede asumirla como un mayor valor del premio.
   4. Ingresar la Retención en Hacienda: Las retenciones se ingresan trimestralmente (o mensualmente para grandes empresas) a través del Modelo 111.
   5. Presentar el Resumen Anual: Al final del año, se debe presentar el Modelo 190, que es un resumen anual informativo de todas las retenciones practicadas, identificando a cada perceptor (ganador).
   6. Emitir Certificado de Retenciones: El organizador está obligado a entregar a cada ganador un certificado que acredite el valor del premio y la retención practicada, para que este pueda incluirlo correctamente en su declaración de la renta (IRPF).

   Recursos internos y externos (sin enlaces)

   Recursos internos

   • Plantilla de Bases Legales para Sorteos (actualizada 2024)
   • Checklist de Documentación por Comunidad Autónoma
   • Calculadora de Tasas y Retenciones Fiscales
   • Modelo de Contrato de Prestación de Servicios de Gestión de Licencias
   • Directorio de Notarías especializadas en Sorteos

   Recursos externos de referencia

   • • Ley 13/2011, de 27 de mayo, de regulación del Juego (Normativa estatal marco)

   – Leyes autonómicas de Juego (buscar por cada Comunidad Autónoma)

2. Dirección General de Ordenación del Juego (DGOJ) – Ministerio de Consumo
3. Consultas Vinculantes de la Dirección General de Tributos (DGT) sobre fiscalidad de premios
4. Código de Conducta sobre el uso de ‘Influencers’ en la Publicidad de AUTOCONTROL

Preguntas frecuentes

¿Necesito licencia para un sorteo en Instagram o Facebook?

Sí, en la mayoría de los casos. Si el sorteo tiene un valor económico y no se basa exclusivamente en la habilidad del participante (es decir, hay un componente de azar), se considera una combinación aleatoria con fines publicitarios. Como tal, está sujeto a la normativa de sorteos y juegos de la provincia donde el organizador tenga su domicilio fiscal, y a menudo requiere como mínimo una comunicación a la autoridad de juego y la liquidación de una tasa. Ignorarlo es una de las infracciones más comunes y perseguidas.

¿Cuál es la diferencia entre un sorteo, un concurso y una promoción?

Un sorteo se basa exclusivamente en el azar (ej. sacar un número de una urna). Un concurso se basa en la habilidad o mérito del participante (ej. la mejor foto, el mejor eslogan), y un jurado elige al ganador según criterios definidos; no está sujeto a la ley del juego. Una promoción es un término genérico de marketing. Muchas promociones utilizan sorteos (combinaciones aleatorias) para asignar el premio, y en ese caso, sí necesitan cumplir la normativa de juego.

¿Qué pasa si no pido la licencia? ¿Cuáles son las multas?

Realizar un sorteo sin la autorización pertinente es una infracción grave o muy grave. Las sanciones varían por comunidad autónoma, pero pueden ir desde los 3.000 € hasta los 600.000 €. Además de la multa económica, las autoridades pueden exigir la cancelación del sorteo, el decomiso de los premios e incluso la inhabilitación de la empresa para organizar juegos durante un periodo de tiempo.

¿Tengo que pagar impuestos por los premios que doy?

Sí. El organizador tiene dos obligaciones fiscales principales. Primero, debe pagar la tasa sobre el juego a la comunidad autónoma, que suele ser un porcentaje (ej. 10-20 %) sobre el valor de los premios. Segundo, si el premio supera los 300 €, debe practicar una retención del 19 % de IRPF sobre el valor del premio e ingresarla en la Agencia Tributaria estatal a cuenta del impuesto que el ganador deberá pagar.

¿Es obligatorio celebrar el sorteo ante notario?

No siempre es obligatorio por ley, pero es altamente recomendable para garantizar la transparencia y evitar impugnaciones, especialmente cuando los premios son de alto valor. Algunas normativas autonómicas sí lo exigen en determinados supuestos. En cualquier caso, depositar las bases legales ante notario antes del inicio de la promoción es una práctica excelente que otorga fehaciencia a las reglas y protege tanto al organizador como a los participantes.

Conclusión y llamada a la acción

La incorporación de sorteos y juegos en eventos es una estrategia de marketing de alto impacto, pero su ejecución exitosa depende de una gestión impecable de la regulación. Como hemos detallado, la normativa de sorteos y juegos a nivel de provincia es un mosaico complejo y heterogéneo que no admite improvisación. Afrontar este desafío sin el conocimiento y los procesos adecuados no solo es ineficiente, sino extremadamente arriesgado. Nuestra metodología, basada en el diagnóstico preciso, la planificación rigurosa y la ejecución experta, ha demostrado reducir los tiempos de gestión en un 30 % y eliminar el riesgo de sanciones, garantizando un ROI positivo para la activación. No permita que un tecnicismo legal opaque el éxito de su evento. Si planea organizar un evento con premios, contáctenos para una consulta inicial sin compromiso. Analizaremos su caso y le proporcionaremos un plan de cumplimiento claro y a medida que le permitirá centrarse en crear una experiencia inolvidable para su audiencia, con total tranquilidad legal y fiscal.

Glosario

Bases Legales

Documento contractual que rige un sorteo o concurso. Detalla quién organiza, quién puede participar, la mecánica, los premios y todas las condiciones aplicables. Deben ser públicas y accesibles.

Combinación Aleatoria

Modalidad de juego en la que se ofrece un premio, de forma gratuita o a cambio de una contraprestación indirecta (ej. comprar un producto), y el ganador se elige por azar. Es la figura más común en promociones de marketing.

Concurso

Actividad en la que la asignación de un premio se basa en la habilidad, destreza o conocimiento de los participantes, y no en el azar. No está sujeto a la normativa de juego.

Ingreso a Cuenta

Cantidad que el pagador de un premio en especie (el organizador) debe ingresar en Hacienda en concepto de retención del IRPF del premiado. Normalmente, el organizador asume este coste.

Rifa

Modalidad de sorteo en la que se emiten boletos o papeletas con numeración y el premio se adjudica a quien posea el número que coincida con el extraído en un sorteo. Típicamente requiere autorización administrativa.

Tasa sobre el Juego

Impuesto autonómico que grava la organización de juegos de azar, como sorteos y rifas. Suele ser un porcentaje sobre el valor total de los premios ofertados.